Joe Foster

Joe founded Reebok in 1958 with his late brother Jeff, following their family heritage back to 1895. Joe's Grandfather, also Joseph W Foster, pioneered the spiked running shoe and famously made shoes for the Worlds best athletes of the early 20th century, with World records and Olympics Gold Medals.

Wearing (pumps) made by J W Foster & Sons Ltd, Harold Abrahams and Eric Liddell won Olympic Gold Medals in the 1928 Paris Olympics and were immortalised in the film ‘Chariots of Fire’.

With Reebok they followed in his footsteps, with Olympic, Commonwealth and European medals and World record breaking performances, represented now by the range of Reebok Classics.

Joe has written his own story that will be available in 2020 but in the meantime Joe is collaborating with Steph on a collection of sneaker art to include special edition shoes plus classics past and present.